In 2024, we can no longer afford to design wasting materials, always starting from scratch.

As we know, our planet cannot provide infinite resources: we cannot design objects that requires new material every time.

Yet, today's designers seem blind to this: they create stunning objects but always begin with a blank slate. We need to learn to start with what already exists and rethink it in a new way.

And don’t talk to me about recycling—it’s a big misconception! In most supply chains, recycling requires enormous amounts of energy (often from fossil fuels) to recycle minimal quantities of material. But it allows us to label products as “made from recycled materials.”

A candid shot from the prototyping phase

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